OPI Launches Brazil Collection For Spring/Summer 2014 - Official Press Release & Photos

Carnaval of Color!


OPI Launches Brazil Collection For Spring/Summer 2014

Brazil by OPI brings the colors of tropical rainforests and warm sandy beaches to nails and toes forSpring/Summer 2014. This new collection features a palette ranging from bright hues of red, pink, coral, orange and yellow to earthy tones of taupe, sienna, mocha and jungle green. In addition to 12 nail lacquers, the Brazil launch includes a set of four limited edition Beach Sandies Liquid Sand™ mini neon nail lacquers in bold purple, pink, turquoise and yellow shades with a textured, matte finish.
“With sun-soaked shores, tropical fruits, and lush flora/fauna, Brazil is such an inspiring locale,” exclaims Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “I wanted women around the world to embrace the energy and playfulness for which Brazilian women are known. Through the Brazil collection, with shades drenched in color and charged with shine, women can express themselves, showing off their sexy, mysterious, fun and exciting natures.
 “On spring runways, models were seen wearing lots of black and white, with bold accents of orange and yellow and muted elements of taupe and clay,” continues Weiss-Fischmann. “Brazil by OPI provides vivid hues to add a pop of color to a neutral-toned wardrobe, as well as earthy tones that easily transition from day to night.”
Brazil by OPI includes the following shades in both nail lacquer and GelColor formulas:

Next Stop…The Bikini Zone
This amethyst-toned pewter suits me just fine.



Don’t Bossa Nova Me Around
Nobody can stop me from wearing this creamy nude!


Taupe-less Beach
There’s nothing optional about wearing this enticing taupe.


I São Paulo Over There
He was sipping coffee with this mocha-toned beauty.


OPI Scores a Goal!
Make your point in this winning shade of rich chocolate.


AmazON…AmazOFF
I’m making the switch to this deep jungle green.


I Just Can’t Cope-acabana
Nothing lifts your spirits like this sunshine yellow.


Where Did Suzi’s Man-go?
He went to fetch her this delicious mango smoothie.


Toucan Do It If You Try
You have talent to achieve anything in this confident orange.


Kiss Me I’m Brazilian
Plant this warm luscious pink on me!


Live.Love.Carnaval
This vibrant and festive coral is the life of the party.


Red Hot Rio
A ruby red as hot as the most exciting city in Brazil.



Brazil Beach Sandies Liquid Sand mini pack includes the following shades:
Samba-dy Loves Purple
Well, who wouldn’t find this vivid textured violet irresistible?

I’m Brazil Nuts Over You
And I’m crazy for this textured matte pink.

What’s a Little Rain Forest?
I’ve got this textured matte blue and an umbrella for two.

You’re So Flippy Floppy
When I found this bright textured yellow, I just flipped!


Brazil nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Brazil by OPI will be available in both nail lacquer andGelColor formulas beginning February 5, 2014. Nail lacquers will retail for $9.00 ($10.95 CAN) each at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA andulta.comBeach Sandies Liquid Sand mini pack will retail for $12.95 ($14.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names,OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Obsessive Compulsive Cosmetics Launches Cosmetic Colour Pencils

Obsessive Compulsive Cosmetics "Cosmetic Colour Pencils" are now available on occmakeup.com and sephora.com!





I'd love to try these out! What about you?!

PRESS RELEASE: NEW ZOYA SPRING 2014 Holographic PixieDust COLLECTION - MAGICAL PIXIE

New Nail Polish Collection for Spring 2014: Zoya Magical Pixie


Believe in it...
Zoya Magical Pixie - a new PixieDust formulation, amped up with spectacular sparkle creating the most magical, Zoya PixieDust ever! Three new never before imagined textured, holographic beauties for spring 2014... 

ZOYA MAGICAL PIXIE

• ZP717 - Cosmo: Silver Crystal Sparkle, Textured PixieDust with Mega Hex Iridescent Particles, Full Coverage Formula.
• ZP718 - Vega: Blue Opal Sparkle, Textured PixieDust with Mega Hex Iridescent Particles, Full Coverage Formula.
• ZP719 - Lux: Rose Quartz Sparkle Textured PixieDust with Mega Hex Iridescent Particles, Full Coverage Formula.

$10.00 ea. (US)

For BEST RESULTS when applying Zoya PixieDust: apply 2-3 thin coats of polish for full coverage to a clean oil free nail surface. Allow product to dry completely for full effect. Do not use a base coat or top coat. Top coat can be applied for additional glossy effects. 


*BIG5FREE: Zoya Nail Polish and Treatment Formulas are free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor.
Find over 300 long-wearing, beautiful Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

SHIPPING FEBRUARY 2014

ZOYA IS THE COLOR OF FASHION! 
Available on Zoya.com




PRESS RELEASE: NEW ZOYA SPRING 14 COLLECTION - AWAKEN and MONET

New Nail Polish Collection for Spring 2014: Zoya Awaken


Just as Spring emerges from a natural Winter slumber, Zoya Awakens to a fresh season of BIG5FREE* color...
Open your mind to the beauty of color discovery; the new, the unexplored, the excitement! Awaken by Zoya - Six new, full-coverage, dew-drenched creams and gold-kissed metallic nail polish colors for Spring 2014. Full of pure pigment, intense color and modern complexity that will take you far beyond the hazy, barely there hues of seasons past into a new world of chromatic joy.

ZOYA AWAKEN - 2014 SPRING


• ZP723 - Dillon: Green Mint Shimmer Metallic Full Coverage Formula.

• ZP724 - Rebel: Blue Sky Shimmer Metallic, Full Coverage Formula.

• ZP722 - Hudson: Purple Orchid Shimmer Metallic, Full Coverage Formula (Yes, it's a Radiant Orchid!)

• ZP720 - Dot: Pink Petal Cream, Full Coverage Formula  (originally created for fashion designer Zang Toi’s SS14 collection).

• ZP721 - Cole: Peach Whisper Cream, Full Coverage Formula
  (originally created for fashion designer Peter Som’s SS14 collection).

• ZP725 - Brooklyn: White-Gold Shimmer Metallic, Full Coverage Formula.

$9.00 ea. (US)

PLUS, A SPECIAL EDITION TOPPER
Create a nail color masterpiece. The multi-colored, holographic flakes of Zoya Monet lend an impressionistic color change option to existing color palettes. Never boring, this artistic topper can be applied as an accent or used as an overall color changer.
• ZP726 - Monet: Multi-Color, Cellophane Holographic Topper.


$10.00 ea. (US)


*BIG5FREE: Zoya Nail Polish and Treatment Formulas are free of formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor.Find over 300 long-wearing, beautiful Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE COLOR OF FASHION!

Available on Zoya.com


So what do you guys think about this? I'm so excited for this release!