Press Release - OPI Launches New Diamond Dust-Infused Designer Series Shades for Fall 2012

Indulge in Luxurious Lacquers!

OPI Launches New Diamond Dust-Infused Designer Series Shades for Fall 2012

OPI releases two new high-shine hues – DS Indulgence and DS Luxurious– to join the Designer Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color.

DS Indulgence, a radiant red-violet with a shimmering, golden finish, will launch along with DS Luxurious, a captivating coral-red with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled, highly-saturated, breathtaking colors.

“Red nails are the epitome of glamour, and this fall OPI is adding two dazzling reds to the Designer Series line,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With vivid color and intense shimmer and shine, these lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper, classic red look, while DS Luxurious incorporates rich auburn pigments.”

DS Luxurious


DS Indulgence

Designer Series by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application. DS Indulgence and DS Luxurious will be available beginning September 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


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ABOUT OPI



As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Press Release - Nicole by OPI Launches Five NEW Fall Shades, Exclusively at Target

Accessorize with Lacquer!


Nicole by OPI Launches Five NEW Fall Shades, Exclusively at Target

Nicole by OPI announces five new nail lacquers to be sold exclusively at Target this fall. With richly pigmented formulas in shimmering shades of deep blue, gold, purple, mauve and green, these five hues can be worn as the ultimate accessory to the season’s hottest styles, from military-inspired jackets and heavier brocades to micro floral prints and leather.

Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” remarks Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Not only do the shades add the final touch to runway trends, the shimmery finish adds elegance and depth to these trendy colors.

The five new lacquers include:


For Gold Times Sake
Go on and try on this gold…



Iris My Case
Because this purple is amazing.



Just Busta Mauve
You will want to put on your dancing shoes to wear this one.


If the Blue Fits…
This blue fits all!

Mer-Maid for Each Other
This green is so hot it was made just for you!



Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new Target exclusive shades will be available August 2012 for $7.04 each at select Target locations nationwide and online at Target.com.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

Press Release -- OPI Launches the Germany Collection for Fall/Winter 2012

Edgy Elegance

OPI Launches the Germany Collection for Fall/Winter 2012

OPI embraces runway trends with the Germany Collection for Fall/Winter 2012. Drawing inspiration from Berlin, an exciting new fashion hub that blends classic looks with the avant-garde, the collection’s twelve shades offer a mixture of vibrant color, urban-chic neutrals, and reds in variations from light to dark.

“Designers showcased rich colors and striking textures for fall,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Germany Collection beautifully complements these looks, with standout shades in various hues of red and burgundy – the season’s ‘new black.’ Sapphire, black olive and lime yellow are married with creamy neutrals in honey, taupe and nude rose.”

“The overall feel of the Germany Collection is elegance with an edge,” adds Suzi. “The varied palette of colors adds another accent to the list of special touches – think beadwork, paneling, fur and embroidery – that walked the runways during New York Fashion Week. Wearing these shades on fingers and toes is a great way to accessorize a range of looks for the season.”

Germany by OPI includes the following shades:


Don’t Pretzel My Buttons

A haute honey-beige that can always make you smile.



My Very First Knockwurst
…and what a magical rosy-nude rendezvous it was!


Berlin There Done That
A traveling taupe that’s seen it all. (Yep, that too).



Don’t Talk Bach to Me
There’s nothing mellow about this sassy lime-yellow!


Nein! Nein! Nein! OK Fine!
A bodacious black-olive? We say “Ja! Ja! Ja!”


Unfor-greta-bly Blue

Everyone’s favorite Fräulein loves this über shiny blue.



Every Month is Oktoberfest
Prost! Here’s to the prettiest plum in the Biergarten.


Suzi & the 7 Düsseldorfs
The most beautiful bright purple of all.


Deutsch You Want Me Baby?
A self-assured shade of shimmering red-orange.


Danke-Shiny Red
You “Bitte” try on this ravishing ruby before it’s too late!


German-icure by OPI
The best burgundy shimmer in the business.


Schnapps Out of It!
Shake off the blues with a shot of fall’s must-have mauve!

Germany Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.

Germany by OPI will be available August 8, 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


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ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

CABOODLES Celebrates 200,000 Facebook Fans!

CHICAGO [July 2012] – There’s lots to celebrate for Caboodles this year. The cosmetic organizer brand is in its 25th year as a household name in cosmetic organization. The Caboodles Facebook page is approaching a very important milestone too—the fan count is approaching a staggering 200,000.

When the milestone is major, the celebration must be too! The fan page has been buzzing with hints about a big surprise in store and it’s finally time to stop being coy and spill the beans! Caboodles is celebrating reaching 200k with its biggest giveaway ever. Once the count hits 200k, the giveaway entry form will be accessible for the fans to enter. What makes this giveaway such a big deal? Past giveaways have had 2, 3, or even 10 winners. But this giveaway has 25 lucky winners. Each winner gets a prize pack of Caboodles goodies to get organized and chic. The prize pack includes:
- Classic On-the-Go-Girl case in fuchsia pearl
- Caboodles t-shirt
- Caboodles beach tote in pink
- Caboodles flashdrive
- Ooh La La petite train case
- Curve Appeal wristlet
- Bitsy Bag evening bag
- Ready to Go Valet makeup bag


But that’s not all! You don’t think they’d give away empty Caboodles for such a momentous occasion do you? Each prize pack will also include some awesome beauty products inside, thanks to giveaway sponsors Ardell, China Glaze, TanTowel, and Senna Cosmetics. Winners will be able to bronze it up, polish those nails, gloss those lips, and bat their lashes in style – all as a thank you for being a Caboodles fan.

About Caboodles:
With an extensive line of Grande Train Cases, Specialty Cases, ‘IT’ Bags and Crystal Clear trays, Caboodles has been creating fun, playful cosmetic organizational products designed to fit every style and need since 1987. The brand offers over 70 products ranging in prices from $5 to $40 and is sold at national mass and specialty retailers.
www.facebook.com/caboodles